Voice Over & Messages On Hold Blog

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Dos and Don’ts for a BioPharma Audio Production

One of the major industries that Marketing Messages does a great deal of work with is biopharma. Biopharma is akin to pharmaceuticals, with the difference being that biopharma manufacturing involves living organisms, such as bacteria, yeast, or cells. Biopharma is a massive international industry with a market value in the hundreds of billions and growing … Continued

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Check Your Audio Signal Flow for Professional Voice Recordings

To record a professional voice talent correctly, you must ensure proper audio signal flow from the voice to the final captured digital audio data. But what is audio signal flow? Audio signal flow is the path an audio signal takes from its source to its destination. In our case, this is a straightforward path from … Continued

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How Does Google Determine Search Results Summaries & Menus?

When searching Google, typing in your search query, and hitting ENTER, you receive page 1 of a list of relevant web sites. But look closer. Google gives you a lot more than just a list of links. Underneath each search result link is a summary – a sentence or two that provides further insight into … Continued

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Putting Patients at The Center of Your Healthcare On Hold Messages

Healthcare is constantly changing, especially in a post-COVID landscape. And just as the medical field is constantly undergoing changes and new evolutions, at Marketing Messages we have observed that the ways in which on hold messages are employed have also changed. It is no longer enough to keep static music playing while a disembodied voice … Continued