Your business is constantly evolving. When it comes to marketing your brand, there is no checklist to complete and walk away from. Just like laundry, marketing is never completely done. Every customer touchpoint is weighted – either towards, or away from, your business – depending on the connection made at every single interaction. Let me … Continued
You’ve spent countless hours and resources on a proposal for designing and deploying a new telephony platform for your client. You’re in a dogfight with multiple competitors for this business, so any advantage, large or small, might be the difference between winning and losing. You wonder if your proposal is effectively differentiated from that of … Continued
It’s a simple fact. More often than not, when calling into a business or institution, your initial contact is with some type of automated telephone-based system. In order to speak with a live person, you must wind your way through a menu or two before you even know how to access that person. The foundation … Continued
Here is a phrase no one wants to ever hear again: “Please continue to hold. We will be with you shortly.” While being placed on hold is inevitable, your customers have higher expectations than on hold messaging with poor quality music and a looping message with the ambiguous promise that eventually “someone” will eventually pick up the … Continued
