It was my absolute pleasure to travel to Dallas recently to attend the Experience Marketing Association (EMA) 2022 Conference, our first in-person get-together in three years. Our group may have begun life as the On-hold Marketing Association (OHMA) – but over the years we have expanded EMA’s focus as more of our businesses diversified into … Continued
No matter how carefully you plan, deploying a multi-language project is a huge undertaking with numerous pitfalls that can result in major problems and delays. It is very easy for such a project to become even more complex than originally planned, and with increased complexity comes increased time, effort, and expense. Over the life of … Continued
We’ve been chatting about conversational scripting in this blogspace for a while now, covering conversational scripting for voice prompts and onhold messages and the purposes, and processes that we deploy to work with our customers and voiceover talent to get that great, off-handed feeling. But for this third installment, let’s talk about what might be … Continued
In the early days of podcasting, most shows were purely about news and entertainment. But over the past few years, businesses have realized that you can achieve real business results through the power of podcasts. In response to this trend, Marketing Messages recently announced a new podcasting services division: ModPod. Marketing Messages already has expertise … Continued
