I spent Thursday through Sunday this past week representing Marketing Messages at the annual Experience Marketing Association (EMA) conference in Atlanta. The conference, formerly known as the On-Hold Messaging Association, or OHMA, brings together on-hold providers and their technology partners for a few days of experience sharing, technology updates, and networking. I will be serving … Continued
It’s a simple fact. More often than not, when calling into a business or institution, your initial contact is with some type of automated telephone-based system. In order to speak with a live person, you must wind your way through a menu or two before you even know how to access that person. The foundation … Continued
The Voice Marketing Brand conversation starts differently because it touches on a different sense, that of sound. We feel things based on our hearing, and this affects your branding decisions. Many of the initial discussions we have with new customers center around the challenge of rationalizing the number of recorded voices one of their customers … Continued
Often when we receive scripts or voice prompt copy for recording, the text is written beautifully and laid out logically. However, writing for the reading eye is different than scripting for a voice talent who will record the spoken word. One of the key elements in writing for the “spoken” word as opposed to the … Continued
