Voice over marketing branding is a strategy that aligns all of an organization’s professionally recorded messages on hold and the unique attributes of a give voice with their value proposition.
The central principle here is to make a conscious choice in selecting one voice over (or a limited number where appropriate) to represent and continually represent your brand, informed by an understanding or your customer base and the image you’re striving to convey. Doing so will enable you to:
- Build comfort and familiarity between your callers and your chosen voice talent
- Create a professional image by providing a consistent experience for callers
- Ensure that the messages themselves are consistent across all “Voice touch points”
Voice touch points are encountered anywhere a customer or prospect might encounter a recorded voice over in her/his interaction within your organization. Some examples of encounters, and the channels through which they occur:
Our Free E-book “The Essential Guide To Voice Over Marketing” goes into this concept in more detail. The guide touches upon the benefits of using a professional voice talent, the importance of emotional engagement, and how voice over marketing fits into your larger marketing strategy and program mix.
We can also help operationalize your voice over marketing branding strategy – from customer persona development to custom voice talent demonstrations. To learn more about our voice over marketing Services, click here.
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